Thank you for your interest in the Tidyman symbol.
Please note that all future updates will appear at www.thetidyman.com
Thank you for your interest in the Tidyman symbol.
Please note that all future updates will appear at www.thetidyman.com
Another Tidyman from Japan, this one was found on the front of one of the many vending machines found on the streets of Tokyo.
Continuing the Japan theme, this Tidyman was found on a cup of Asahi Beer at a Tokyo Swallows baseball game. Go Go Swallows!
The final Tidyman in the Japanese Calbee trilogy is from the Jagabee sub-brand, which are (rather bizzarely)Â jacket potato flavoured potato sticks!
Following on from yesterday’s post about Calbee crisps, this character was found on a different flavour of the Japanese potato stick snacks. From what I can gather from Calbee’s Japanese website, today’s and yesterday’s Tidymen are from the ‘jagarico’ range, details (in Japanese) here:Â http://www.calbee.co.jp/jagarico/products/basicline/index.php?1366648708
The next six posts are from a trip to Tokyo, Japan last year. Although Japan is perhaps better known for its creative barcodes, I did find a few Tidyman examples of note, starting with this one which I found on the side of  a box of Calbee crisps.
The Tidyman turns into a footballer on this clever Keep Britain Tidy anti-litter poster campaign, supporting England in their 2014 World Cup qualifiers.
Butterkist popcorn has had a design makeover, complete with a muscleman Tidyman.
This is one of my favourite Tidyman symbols. From a packet of Llama’s Cheesy Baked Bites, it fits in perfectly with the quirky branding. Reassuringly, “no llamas were harmed in the making of these snacks”.
Kooks Snacks are an unusual tangy cheese flavour baked vegetable and rice snacks, so that must be a vegetable poking out of the bin.
Baked Stars are a new lower fat snack from Walkers. This star character appears prominently in various guises on the packaging for the different flavours, in addition to being adapted for the tidyman symbol.Â
The Prince’s Trust were using this Tidyman variation on a pull-up stand at a recent careers event at City of Wolverhampton College.
Tayto Crisps are the Original Irish Crisps, and here Mr Tayto asks that you keep his homeland beautiful.
Not the first Haribo Tidyman we’ve found, but certainly the best, from a packet of Tangfastics.
The Tidyman is the star of this Transport for London poster campaign currently running on the London Underground.
This variation of the standard Smarties Tidyman recently appeared on Smarties Easter Eggs, it looks like he’s given up the Kung Fu!
This Tidyman comes from the artwork from the ‘Pacific Trash Vortex’ single by the brilliant indiepop band Help Stamp Out Loneliness. The record is available to buy from WIAIWYA.
This chubby bird character comes from a packet of Atori spicy sticks, made by Siam Snacks in Thailand. Unfortunately their website doesn’t seem to work, so I can’t link to them, but you should be able to find them in oriental supermarkets.
A treat today Tidyman Fans – Marty’s Cracklin’ which is a brand of vegetarian scratchings or chicharon. They are made by Oishi (meaning “delicious” in Japanese) a company from the Philippines, and I’m guessing the bird from the tidyman is their company mascot.
Aero Bubbles are small round chocolates filled with air bubbles and the packaging has an appropriate round tidyman, green for mint flavour.
Today’s Tidyman comes from the A HEADLINE A DAYÂ blog. As the website explains: A HEADLINE A DAYÂ is a blog dedicated to turning the days most interesting/sensational headline into a pictogram. Some pictograms involve a simple re-rendering of the image used in the newspaper, while others rely on a deeper understanding of the story in a bid to find the distinguishing elements which convey the meaning of the content in its most concise form.
The image above, with the Tidyman as the star of the show depicts: OLIVER’S BARMY: So, what on earth is a Tory minister doing dumping secret document in a park bin? — Front Cover, Daily Mirror. 14.10.11.
Make sure you visit A HEADLINE A DAY for more pictograms!
Pom-bear shows up on these Teddy shaped potato snacks, find out about Pom-Bear World here.
Doritos again provide today’s Tidyman. This comes from an on-pack promo where you can win a trip to Vegas or Iceland. No doubt the Tidyman is drinking a bottle of Pepsi Max, who the competition is jointly run with: doritosandmax.com
Found this on a bin outside the Whitechapel Gallery on a recent trip to London. It’s got the Tower Hamlets council logo on the bottom of the poster but I’m not certain what it means – if anyone can shed any light then let me know.
Ok, this is not a wind up! I found this on a poster in a park in Wolverhampton which encourages people to bag their dog poo because there is no such thing as the dog poo fairy! The full poster can be seen here, it’s part of a keep britain tidy campaign.
The latest Doritos on-pack promotion has a suitable accompanying Tidyman – a cowboy for the ‘desperado’ campaign
Yet another exciting tidyman from Tango. This one is from blackcurrant Tango. Originally available from 1995 – 2001, the flavour has recently been relaunched exclusively to Asda in the UK.
Many will remember the award winning original blackcurrant Tango TV advert.
The Tidyman branches out into pop music on the cover of the 1980s Genesis single ‘Throwing it all away’.
The Tidyman is now on Flickr – view here: http://www.flickr.com/photos/tidyman_symbol/
I’ll be updating both this blog and the Flickr site from now on
A whole family of tidymen, found on a multipack box of Walkers crisps.
Thanks to George Hartley from B&B studio for this Samurai inspired Tidyman from Kabuto Noodles.
Keep Britain Tidy will introduce a new Tidyman design as part of a ‘Love Where You Live’ campaign. It appears businesses are going to be charged to use the logo for the first time when it is rolled out in the spring.
Its reception has been mixed – for more information and reaction visit: Marketing Week, Daily Mail, British Retail Consortium, Logo design works, and a nice comparison of the new and original versions at Sponsored Linx
A multitasking Tidyman, found on a padded envelope.
A King Tidyman for Tango, to coincide with their new bigger, better value bottles.
Doritos lovers were asked to share the best and worst of the Doritos kings of ads entries, in order to win various prizes. This is the film themed Tidyman from those promotional packs.
This straight to the point Tidyman is from a packet of Tiger Brands Jelly Tots from South Africa.
The Burger King mascot leads the way in disposing of his rubbish.
Tango’s innovative packaging graphics lend themselves to interesting Tidyman designs, and their ‘Tango turned me into a Zombie‘ labels to celebrate Halloween 2010 were no exception.
Another Spanish Tidyman today, again featuring a yellow bin, this comes from a packet of Lay’s Crisps
Today’s Tidyman comes from a packet of Spanish Donuts – Gracias!
A Little Chef Tidyman, found on the side of bins outside the restaurant chain. This example is from the Alfreton Travelodge branch, a surprise discovery during a stay for this summer’s indietracks festival. I wonder if this is part of Heston Blumenthal’s revamp?!
A slightly different post today, as the Tidyman appears on a book cover. The book is ‘Waste’ by Tristram Stuart, published by Penguin. The Tidyman branding continues on Stuart’s Website:Â www.tristramstuart.co.uk
Tango have used temperature sensitive ink on a range of limited edition cans. The ink is being used to reveal a tongue-in-cheek strap line when the cans are chilled to the correct temperature. The chilly Tidyman shown here is from the orange flavour, with the strapline “Tango froze my pips off”. More details here: http://bit.ly/db6mY9
A peculiar character on a bar of Galaxy Caramel Chocolate. It looks like an elderly woman, but I can’t really explain this one. It only seems to be on the Caramel bars in the range too – very strange!
A bendy bin, from a packet of Co-operative crisps…
Thanks to the excellent design blog Ace Jet 170 for today’s contribution. It comes from a packet of Wrigley’s Orbit Chewing Gum, and features the Tidyman in a number of different situations including at his desk, at the bus stop, on his bike and in his car, all on one wrapper!
Kettle’s new ridge style crisps come complete  with a ridged Tidyman!
Doritos are running a new on-pack promotional campaign, complete with a Tidyman sitting comfortably in a director’s chair.  Doritos fans are encouraged to make a TV advert or the crisps brand, with the chance to win up to £200,000 – see their website for details.
Recently re-designed packaging for Robinsons Squash features a new Tidyman – I’m not sure why he is putting a round object in the bin – perhaps it’s a huge berry, or the head of a decapitated Tidyman?
The Tidyman’s head matches the shape of the crisps!
The second Tidyman in the redesigned Walkers 99 calories range – Quavers.
Walkers has brought four of its snack brands together under a new 99 Calories or less banner. The range, which includes Quavers, Wotsits, Squares and French Fries, has been re-launched with new pack designs to coincide with a focus on a “New Year New Me” theme.
Luckily for us, the new pack designs come complete with new Tidymen – featured here is the French Fries design. Quavers, Squares and Wotsits to follow soon!
An old Doritos Tidyman. The film inspired effort relates to the on-pack promotion at the time, which encouraged people to upload their own Doritos adverts to the Doritos website, with the best effort possibly appearing on TV and winning £20,000.
A straight-backed, upright Tidyman from a packet of everyone’s favourite smelly pub snack, Scampi Fries.
Additional disposal instructions accompany the Tidyman on Wrigley’s Juicy Fruit Chewing Gum packaging.
Some sort of rocket propelled Tidyman on this packet of Walkers French Fries crisps.
A slightly different post today, as rather than appearing on the usual packaging, here the Tidyman is the star of an advertising campaign. It is for the contemporary furniture store Heal’s. The example above is from a newspaper advert. The Creative Director of the campaign was Andrew Fraser, and full details of the campaign can be found on his website, including press and posters, online and in-store applications.
Walkers have relaunched their Max range (including a new cheeseburger flavour), complete with a new Tidyman performing an impressive overhead throw.
Another Haribo Tidyman, this one taken from a packet of Kiddies’ Super Mix. The huge range of Haribo sweets use either this Tidyman, or the Haribo Kid version mentioned previously. Are there any other variations out there?
From a box of Nestlé Nobbly Bobbly Ice lollies
Penguin Chocolate Biscuit Bars have updated their Tidyman design, with a more animated penguin than previously used.
This spooky Tidyman appears on the Halloween-inspired ‘Party Potions’ promotional packaging on Dr Pepper bottles. The ‘Party Potions’ packs feature party guides that include Halloween themed recipes, decorations and games. The other drinks involved in the promotional campaign – Sprite and Fanta carry their usual Tidyman, but with a cauldron replacing the bin.
Brand character ‘Percy Parrot’ flies in on this Tidyman for Nestlé Animal Bars.
Tango have got a nice packaging concept going on across the brand. This version is from the ‘no added sugar’ variation, and ties in with the ‘keep trim’ and ‘tastier than liposuction’ straplines found on the labels.
Another Tango flavour brings another Tidyman. This one ties in with the ‘Do Not Puncture’ packaging strapline found on apple flavour Tango.
An update to the previous Fanta post, it appears there are slight variations of the Tidyman depending on which size Fanta product you buy. The previous entry was from a 500ml bottle, but on the 2 litre bottle shown here the ‘Todd’ Character is joined by a dog. On other size containers the dog features, but in different places, for example on the 150ml mini cans the dog can be seen peering from behind the nutritional information.
The Toffee Crisp chocolate bar gets itself into the bin.
The latest Doritos promotional campaign offers the chance to win a copy of the Guitar Hero computer game, and the singing Tidyman on the packaging ties in with this.
A typographic entry , as the ‘Y’ from Yorkie turns into a Tidyman. This is from the biscuit version of the Yorkie snack as opposed to the chocolate bar version, which just has a standard Tidyman. A white version of the ‘Y’ Tidyman appears on the outside of the multipack packaging.
The cherry Tango Tidyman ties in with the current ‘beware of the bite’ advertising strapline.
Red Sky Crisps are advertised as 100% Natural, and the Tidyman wearing a country style hat reflects this. It is interesting to note that the crisps are made by Walkers, although for marketing purposes no Walkers Branding appears on the packaging, advertising or website . However, Tidyman followers will notice that the Red Sky Tidyman has a distinctly Walkers look to it!
A retro Tidyman for a retro snack – Smiths Salt and Vinegar Chipsticks, Â including the original “Keep Britain Tidy” slogan.
A Tidyman from the USA, appearing on a packet of Trident Gum.  A broad shouldered stick man, who is either very tall, or has a small bin!
A laid back Tidyman appears on this packet of Salt and Vinegar Walkers Crisps
“Mr Strings” the character from Cheestrings packaging is turned into a Tidyman.
Walkers have been using this  shadowy figure as the Tidyman on several of their brands, including Walkers Baked and Doritos, which is where this particular example is taken from.
A monkey swings in to action on this packaging for Wildlife Strawberry Choobs.
Final part of the Monster Munch trilogy, this Tidyman is from the Pickled Onion flavour. It is different to the previous pickled onion Monster Munch Tidyman, which was used before the packaging was redesigned to incorporate the 1970s style monsters.
As a follow up to yesterday’s Tidyman, here is the second of the Monster Munch set – this one is Flamin’ Hot flavour.
The current retro style Monster Munch packaging features the original monsters, appearing as they did in 1977. These have been incorporated into the Tidyman symbol – today’s example is from the Roast Beef Flavour.
Some research on the Fanta website tells me this character is called Todd, and he is part of the ‘Fanta Gang’. This Tidyman is taken from a bottle of orange flavour Fanta. I wonder if any of his friends appear on other flavours of Fanta? According to wikipedia there are over 90 flavours available worldwide!
New levels of Tidyman inventiveness are reached with this example, taken from a packet of Doritos iD3. The concept of iD3 is interesting, with consumers being invited to guess the mystery flavour of the Doritos, with a chance of winning £20,000. The Tidyman symbol used on the packaging is just as intriguing, with a second man peeking out from behind the Green Dot symbol, which often appears on packaging alongside the Tidyman. The Green Dot symbol’s use in the UK is controversial, but here it is used creatively by the packaging designers to provide a point of interest.
Another female Tidyman, reflecting the target market of Snack a Jacks. This example is from the Prawn Cocktail flavour.
A typographic entry today, as the letter T from the Tennent’s logo gets the Tidyman treatment.
An interesting example from Sure deodorant. Where other examples featured on this site use slight variations on the standard Tidyman or increase brand awareness through incorporating part of the company logo or promotional character, this does neither. Instead, we have a stick man, with an oversized bin – SUREly in this case using the standard Tidyman would have sufficed?
Interesting to compare this with the previous Hula Hoops entry. This time, the Tidyman gets a more youthful, basketball themed treatment, complete with ‘Slam dunk your junk’Â strapline, in comparison to the more reserved ‘bin your bag’ of the previous example.
More Walkers crisps, this effort is very similar to the Quavers example I’ve previously mentioned, only this time the Tidyman is facing the opposite direction
A fairly standard, grey coloured Tidyman on this packet of Walkers Sensations Caramelised Onion & Sweet Balsamic Vinegar flavour crisps
A pretty standard Tidyman enclosed in a circle on this packaging for a Cadbury’s Dairy Milk chocolate bar
Gender equality arrives in the Tidyman world with the current walkers crisps packaging
Tidyman turns in to a pig on these crispy bacon flavour Wheat Crunchies
A blobby effort on this packet of steak flavoured Nobby’s Crisps, made by Walkers. Are these crisps still available? I haven’t seen them for ages!
Jelly Babies get in on the act, complete with their own slogan!
Walkers crisps seem to be leading the way in Tidyman innovation, including this effort from Worcester Sauce flavoured French Fries
A monster bins his rubbish on this packet of pickled onion Monster Munch crisps
An angel is incorporated in to the Snack a Jacks Jumbo Cheese flavour
From a packet of ready salted Hula Hoops crisps, the bin becomes a hula hoop.
The standard, instantly recognisable Tidyman, as used in the Keep Britain Tidy campaign.