The Tidyman is the icon found on product packaging which encourages people to dispose of the packaging after use.
The origins of the Tidyman logo are unclear. One suggestion is that the Tidyman was first used by the American beer company, Budweiser, in the 1950s to encourage people not to litter.
An alternative, although similar idea is that the Tidyman logo was originally developed by the Keep America Beautiful campaign in conjunction with the American Brewers Association in the 1960s.
It appears that the logo first made its debut in the UK in the early 1970s as part of the branding for the Keep Britain Tidy campaign.
Soon after it’s inception, its use became widespread and to this day, it is still one of the most globally recognised symbols.
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