History of the Tidyman

The Tidyman is the icon found on product packaging which encourages people to dispose of the packaging after use.

The origins of the Tidyman logo are unclear. One suggestion is that the Tidyman was first used by the American beer company, Budweiser, in the 1950s to encourage people not to litter.

An alternative, although similar idea is that the Tidyman logo was originally developed by the Keep America Beautiful campaign in conjunction with the American Brewers Association in the 1960s.

It appears that the logo first made its debut in the UK in the early 1970s as part of the branding for the Keep Britain Tidy campaign.

Soon after it’s inception, its use became widespread and to this day, it is still one of the most globally recognised symbols.

If you have any further information on the origins or  history of the Tidyman logo, please forward them to tidymanblog@googlemail.com

Thanks!

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2 thoughts on “History of the Tidyman

  1. Chris Wall says:

    We created the original artwork of the Tidyman iwhich was developed from the ‘Pitch In’ campaign from the USA. The artwork was commissioned by Robert Worley of the Keep Britain Tidy Group when based in London during the ’70s

    • Sarah Williams says:

      My dad Raymond entered a competition to design a logo for keep britain tidy whilst at school in the late fifties and this is what he designed and won with

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